A Great story and a perfect representation of the overdue renaissance in customer relationships.
For so long, many large corporations have been laser-focused on “getting” and not nearly enough on “keeping”. I have worked with a great many clients who shop for alternatives to their existing suppliers simply because they no longer feel valued as a customer.
When companies begin seeing their existing customer base as a valuable asset, they’ll find they have to spend less on “the get”. Customers buy, and stay, because of how you make them feel.